The Product: Cast a light on color. Brilliant Brunette® Visibly Brighter™ and Sheer Blonde® Go Blonder In-Shower Lightening Treatment illuminates to reveal a lighter shade of brunette and instantly softens dark roots and lightens blonde tones for natural, shimmering color from root to tip.

The Package: Dual dispensing tube with tamper evident function. Each tube’s thickness and material makeup has been carefully selected for each formula. Multi-color silk screened decoration and Peal infused resin gives the finished package strong shelf presence. 5 custom injection molded components provide a unique and differentiating option on shelf when compared to similarly available products.